Program and Term: 
IIP Berlin-Summer 2015
What is your favorite memory from your internship abroad? What was the biggest thing you learned?
In summer 2015, I participated in the International Internship Program in Berlin, Germany where I interned at an internet-based coffee retailer. Although I loved everything about my internship experience, my favorite memory came from getting to build personal relationships with my co-workers. There were four interns from around the world at my organization, and it was so cool to exchange cultural insights as well as differences in the respective educational programs. We are still connected on social media, and it is pretty cool to have friends from all over the world. Working in the consumer-goods industry, I was able to really see how Americans and Europeans vary in their preferences and response to marketing communications. Overall, the biggest thing I learned was how important it is to understand the target audience when creating products and marketing campaigns. After this experience, I feel much more confident in working for an organization with a global focus.